What We Believe
MissionGoodwill changes lives & strengthens communities through education, training and work. |
VisionEmpowering individuals to realize their maximum potential through the power of work. |
ValuesCustomer Focused, Integrity, Accountability, Responsible Stewardship, Respect, and Dignity |

Goodwill Omaha
Breaking Down Barriers to Help People Discover Their Full Potential
Here’s How It Works
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You donate your gently used items to Goodwill Omaha at any of our donation centers. |
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We process, clean, sort, and then sell these items in our retail stores. |
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The proceeds from those retail sales go on to fund our employment training, certification, and placement programs. Specifically, the funds help us employ people to perform training, purchase supplies, and cover standard operational costs that keep our programs up and running. |
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Thanks to the revenue generated by your donation, our programs give thousands of people in the Omaha area the chance to earn a living, discover independence and succeed in life. In 2021 alone, 13,610 employment services were provided to individuals in our community! Our Impact |
Still have questions? We understand—our model isn’t the most common. We’re committed to transparency and have done our best to address common questions.
FAQs
Affiliations & Accreditations
Goodwill Omaha is a private, not-for-profit 501(c)3 agency governed by a local board of trustees. We are a member agency of Goodwill Industries International of Rockville, Maryland. We’re proud to be affiliated with a number of agencies and organizations that are committed to equitable employment, ethics, and transparency.
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Our Leadership Team
![]() Tobi MathouserPresident & CEO |
As president and CEO, Tobi oversees the day-to-day operations and strategic direction of Goodwill Omaha’s mission programs, federal contracts and retail organization. Tobi began her career with Goodwill as a mission program coordinator in October 2006. Since then, she has served in a variety of positions, including organizational development manager, federal contracts director, and director of mission advancement.
Tobi is a member of Vistage® Worldwide, Rotary Club of Omaha, and a trustee of the Business Ethics Alliance®, which promotes an environment where the discussion and practice of ethics are encouraged and expected in our community. In 2017, Tobi enrolled in Goodwill Industries International’s Executive Development Program, a globally respected, award-winning program designed to mold experienced leaders within Goodwill organizations. She previously earned her bachelor’s degree in criminal justice and sociology from the University of Nebraska–Omaha, and she is a graduate of Goodwill Industries International’s Senior Leadership Program. |
Elaine LeibertSenior Vice President of Mission Advancement |
Janelle PetersonSenior Vice President of Retail Advancement |
Erin BlackledgeSenior Vice President of Administration |
Matt MainelliVice President of Organizational Development |
![]() Sarah AlbaDirector of Mission Programs- South |
![]() Shantel FeathersonDirector of Retail Operations |
![]() Francisco “Paco” FuentesDirector of Community Outreach |
![]() Deb HermannDirector of Development & Marketing |
![]() Marilyn SimsDirector of Mission Programs–North |
![]() Ryan McCarthyDirector of Finance |
![]() Tina McGaughDirector of Human Resources |
![]() Gary UtzDirector of Contracts |
Board of Trustees
![]() Joel DoughertyBoard Chair |
Joel has served on Goodwill’s board since 2019. He is the COO at OneWorld Community Health Centers. | ![]() Leah VetterVice-Chair |
Leah joined Goodwill Omaha’s board in 2021. She is the area president of the Heartland Branch at Gallagher Benefit Services, serving the territory in Nebraska, Iowa, and South Dakota |
![]() Bob Bertsch, Jr.Secretary |
Bob has served on Goodwill’s board since 2016. Bob is the senior vice president wealth advisor at Union Bank & Trust (UBT). |
Doug AndersonChair Emeritus
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Doug has served on Goodwill’s board since 2019. He is the vice president of operations at Percipio Partners and chief operating officer at Harvest Development. |
James H. RichBoard Trustee
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Jim has served on Goodwill’s Board of Trustees since 2017. He became the board’s chairman in 2019. Jim is the founder of Percipio Partners |
Aaron JohnsonBoard Trustee |
Aaron joined Goodwill Omaha’s board in 2021. A partner at Baird Holm LLP and chair of the firm’s Corporate Section, he primarily practices in the areas of commercial lending, real estate, and corporate finance. |
![]() Juan PadillaBoard Trustee |
Juan joined Goodwill Omaha’s board in 2022. He is the community development manager at Canopy South, a nonprofit helping to revitalize neighborhoods in south Omaha. |
Learn More About Us
We are committed to transparency in every facet of our organization. Explore our strategic plan and learn more about our financials below.