Goodwill Omaha ‘Round-It-Up’ Campaign Will Benefit Heartland Hope Mission for the Month of August


Goodwill Omaha and Heartland Hope Mission are excited to announce their upcoming partnership for the “Round It Up” campaign, a month-long fundraising initiative dedicated to supporting families in need throughout the Omaha community. The campaign, which will take place throughout the entire month of August, encourages patrons to contribute to the cause by rounding up their purchases at all Goodwill Omaha retail locations.

During the “Round It Up” campaign, customers shopping at Goodwill Omaha stores can choose to round up their purchase totals to the nearest dollar at the checkout counter. These modest contributions will be directed to Heartland Hope Mission, a local nonprofit organization with a proven track record of providing vital resources and assistance to individuals and families facing financial hardships.

“Goodwill Omaha is thrilled to collaborate with Heartland Hope Mission for the ‘Round It Up’ campaign,” said Tobi Mathhouser, President and CEO of Goodwill Omaha. “We believe that by uniting our efforts, we can create a more significant impact on the lives of those in our community who are experiencing challenges. This campaign presents an opportunity for our customers to contribute easily and directly to a worthy cause.”

Heartland Hope Mission’s commitment to breaking the cycle of poverty and providing essential support has never been more critical.

“Our Mission is to be more than a pantry by providing clients with resources to be food secure and self-sufficient in a hope-filled environment. We could not provide a week’s worth of groceries for over 70,000 individuals this year without partnerships such as what we have with Goodwill.” – Pastor Chelsea Salifou

Goodwill Omaha and Heartland Hope Mission invite the entire community to participate in the “Round It Up” campaign throughout the month of August. By rounding up their purchases at Goodwill Omaha stores, patrons can help make a lasting impact in the lives of their neighbors and friends facing adversity.