This June, you can support Abide

Goodwill Omaha is pleased to announce the launch of its Round it Up campaign in support of ABIDE, a local nonprofit organization dedicated to revitalizing the inner city of Omaha, Nebraska. The campaign will run throughout the month of June and will allow customers to round up their purchases to the nearest dollar at any Goodwill Omaha retail store, with all proceeds going directly to ABIDE.

Round It Up funds will help ABIDE Lighthouse Leaders living in North Omaha support surrounding neighbors with much-needed resources. Lighthouse leaders assist their neighborhoods through beautification and community projects.

“We are thrilled to partner with ABIDE for Round it Up,” said Tobi Mathouser, CEO of Goodwill Omaha. “At Goodwill Omaha, we are committed to positively impacting the communities we serve, and we believe that ABIDE shares this same mission. We hope our customers will join us in supporting this worthy cause by rounding up their purchases at our stores in June.”

ABIDE has been serving the Omaha community for over 34 years, providing a wide range of services and programs designed to support inner-city families and individuals living in poverty. The organization takes a holistic approach to uplift the community, to include renovating abandoned houses and placing community leaders in those homes, sending volunteers into the neighborhoods to do trash pickups and beautification efforts, and offering a variety of resources on our Better Together Campus. ABIDE also recruits and empowers local entrepreneurs to operate businesses on our 24-acre campus to provide more services and opportunities for this community.

“We are so grateful to partner with Goodwill, working together to make every neighborhood across Omaha a safer, better place to live,” said Kelley Deases, ABIDE’s grant writer.

Customers can participate in the Round it Up campaign by visiting any Goodwill Omaha retail store in June and rounding up their purchases to the nearest dollar at the register. For more information about the campaign or to learn more about Goodwill Omaha and ABIDE, please visit

‘Round It Up’ To Support Your Community

Several times a year, Goodwill Omaha gives our shoppers the opportunity to support a smaller nonprofit by rounding up their purchases to the nearest dollar or higher. We donate all of the rounded-up money to the selected nonprofit.