Goodwill Industries, Inc. runs “Round It Up” campaigns on a quarterly basis. During a “Round It Up” campaign, customers can round their purchase amounts to the next dollar or higher for a month at Goodwill Omaha retail stores. At the conclusion of the campaign, Goodwill Omaha will donate all of the rounded-up funds to an eligible nonprofit.

Goodwill limits “Round It Up” opportunities to local, nonprofit 501(C) 3 organizations that provide direct services to the Eastern Nebraska & Southwestern Iowa geographic footprint. Organizations that have received a Round It Up previously are not eligible to apply.

Any organization interested in receiving funds from the “Round It Up” program must first complete an application to determine eligibility for a panel interview. Selected organizations will interview with Goodwill Omaha’s “Round It Up” committee to demonstrate how a “Round It Up” campaign will help you accomplish your goals and serve your mission. If rewarded, organizations will be contacted and provided with an upcoming timeline.

We would like to invite your organization to apply for Goodwill Omaha’s 2026 “Round It Up” campaign.

To be considered, complete and submit an online application below by Friday, November 21, 2025

We will contact selected applicants by December 1, 2025 to schedule an interview. Final decisions for 2026 will be announced by Monday, Dec. 17,2025.

Please contact development@goodwillomaha.org with any questions.

Kind Regards,

Goodwill Omaha’s “Round It Up” Committee