Official color: The official color of Goodwill is PMS 280 Blue.
Logo: All usage of the logo will be an accurate reproduction. All individuals/companies/departments will be required to receive prior approval from the marketing department for use of the logo and the Goodwil name for advertising/promotion purposes. The graphic element that will be attached to all agency documents, signage, advertising, web pages, etc. will be the "smiling g" logo. All items - bags/apparel/nametags.etc. will encompass the logo.
Letters/Memos: The suggested typeface is Times New Roman.
Avoid cute/trendy fonts not representing the agency with dignity.
This page contains the current Goodwill Industries, Inc. logo files. Changing or revising any files obtained from this site without permission from the Marketing Department is strictly prohibited. To request high resolution logos, please send an e-mail to the creative services office. Please state how you would like to use the logo, and what format you prefer (tif, jpeg, gif, eps, pdf)
GW Logo B/W
GW Logo Blue
GW Logo type
GW Logo type GII
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